Outreach Marketing That Re-Engages the Borrowers You Already Paid For
Your decline file and dormant accounts are full of people you already spent money to acquire. Revelar shows which of them likely have credit report errors holding them back, so your outreach has something specific and useful to say.
A better reason to reach out
Traditional levers like paid search and lead-generation funnels no longer deliver the volume they once did, and lead aggregators can charge $90 or more per click. Generic re-engagement email does not fill the gap: Best Egg's standard campaigns were generating 1 to 2% engagement.
Revelar finds the applicants and customers whose credit files likely hold a material error. That gives you a reason to reach out that matters to the person reading it: something on their report may be wrong, and correcting it could change what they qualify for.
You run the campaign in your own CRM and marketing flows, with your own messaging and compliance review. Revelar supplies the audience and the insight.
Who it is for
Growth, marketing and lifecycle teams that sit on a database of past applicants.
Fintechs and digital lenders
Cut acquisition costs by re-engaging previously denied applicants instead of buying new leads.
Banks and credit unions
Reach applicants and members who were declined because of errors, not risk.
Credit bureaus
Error detection at scale is a revenue story for every lender that uses your data.
Financial service providers
Turn previously denied applicants from a cost into an opportunity.
How it works
Scan the database you have
Run Revelar on declined applicants, dormant users and current customers, inside your own environment.
Build the audience
Group people by the probability that their file holds a material credit report error.
Send outreach that helps
Tell people what may be wrong and how to address it, through your own email, app or CRM flows.
Re-decision on corrected files
When a corrected file comes back, run it through your normal credit policy.
Case study: Best Egg
Six months of outreach at Best Egg
- 67%email open rate
- 30%click-through rate
- 40%more cross-sell opportunities
Best Egg's Financial Health engagement had plateaued, and standard email campaigns were generating 1 to 2% engagement. After Revelar found 3.4 million consumers with material credit report errors in its existing database, Best Egg deployed Revelar in its Financial Health platform. The results after six months: a 67% email open rate, a 30% click-through rate, a 40% increase in cross-sell opportunities and 10% reactivation of dormant users.
Read the Case StudyFrequently Asked Questions
Who should we target with outreach?
Start with people already in your database: declined applicants, dormant users and current customers. Revelar flags the files most likely to hold a material credit report error, which is where outreach has the most to offer.
What results has Revelar outreach produced?
Within six months of deploying Revelar, Best Egg saw a 67% email open rate, a 30% click-through rate, a 40% increase in cross-sell opportunities and 10% reactivation of dormant users.
Do we need to buy new leads?
No. The opportunity is in the data you already have. Best Egg found 3.4 million consumers with credit report errors in its existing database.
Does Revelar send the messages?
No. Your team sends outreach through your own email, app or CRM flows, with your own messaging and compliance review. Revelar supplies the insight.
Does outreach change our credit policy?
No. Revelar does not approve anyone. When a customer's file is corrected, it goes through your normal underwriting.
Ready to See What's Hidden in Your Data?
Book a discovery call and see how Revelar uncovers the opportunities already inside your existing credit files.