Optimize Lending with AI-Powered Insights
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About Us
TrackStar AI
TrackStar AI is a business-to-business software company specializing in cloud-based, machine learning solutions for the lending and credit industries. Our mission is to help national lenders and credit bureaus make smarter, faster lending decisions by unlocking the power of alternative data and predictive analytics.
With years of experience in credit remediation, financial technology, and data science, TrackStar AI develops tools that improve approvals, reduce risk, and optimize customer acquisition. By transforming millions of data points into actionable insights, we empower lenders to expand their markets and create new revenue opportunities.
Core Solutions
Smarter Lending Starts Here
AI- Powered cloud software for smarter, inclusive lending
The TrackStar Advantage
Proven Results That Deliver Measurable Impact
With TrackStar, lenders and credit bureaus achieve measurable improvements in loan approvals, decision speed, and default reduction — powered by predictive analytics.
Expanded credit access without added risk.
Automated workflows streamline underwriting.
3.4 million errors uncovered in one database.
Enterprise-scale cloud platform built for lenders.
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Our Team
Meet Our Leadership Team
Clint Lotz
President & Founder
Mark Edward Miller
Chief Executive Officer
Diane Myer
Chief Marketing Officer
Case Study
Real Results, Proven Impact
See how our AI-driven solutions help lenders reduce risk, improve accuracy, and boost customer trust.
Challenge
Increase Financial Health engagement
Reduce customer acquisition cost through reactivation instead of new spend
Improve approval rates without increasing risk
Deliver personalized, high-utility insights tied directly to creditworthiness
They suspected that many applicants who fell out of the funnel or who were historically denied, might have beenaffected by inaccuracies in their credit files, but had no scalable way to validate this.
Proof of Value (POV)
TrackStar AI worked directly with Best Egg’s Data Science, Product, Marketing, and Financial Health teams to deploy Revelar within a few weeks, leveraging:
- Secure Docker Container
- Simple API Integration
- Lightweight ETL (Extract, Transform, Load)
- No LLMs or External API Calls
- Bank-Grade Compliance Posture
Best Egg appreciated the minimal IT lift, fast integration, and ability to run everything internally.
Initial Scan
Best Egg scanned 20+ million historical credit reports across their applicant database.
Leading to the discovery of over 3.4 million applicants with errors.
<3min
Total Scan Time
0
Data Movement
100%
Secure
The Turning Point
Revelar Uncovered
3.4M
Consumers with Credit Report Errors
This finding was the moment everything changed.
Best Egg’s Reaction-
They recognized these errors reflected massive:
- Re-Engagement Opportunities
- CAC Reduction
- Cross-Sell Potential
- Lending Volume Expansion
- Consumer Impact
- FCRA Compliance Benefits
This was the breakthrough Best Egg had been searching for.
Testimonials
Client Experiences with TrackStar
With Revelar’s alternative data insights, we were able to approve more qualified borrowers without taking on extra risk. It directly boosted our revenue.
Mark L., VP of Lending,
Credit Union
Trackstar AI transformed how we evaluate applicants. Our approval times are down 35% and we’re reaching customers we could never serve before.
VP of Risk Analytics
By integrating Trackstar’s predictive models we lowered acquisition costs and improved portfolio quality. It’s like having a full data science team on tap.
Head of Credit Strategy,
Best Egg
The API integration was seamless. We went live in weeks and instantly saw higher approval rates without increasing fraud risk.
Co-Founder, RapidLoan
Trackstar gave us confidence to extend credit to previously overlooked members. Our lending program has grown dramatically.
Chief Lending Officer,
First Community CU
We partner with Trackstar to enrich our credit scoring models. Their machine learning approach is cutting-edge and reliable.
Director of Data
Partnerships, AltScore
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Latest Insights & Resources
We Serve
Consumer Products & Platforms
Empower consumers with smarter credit monitoring, financial health, and lending insights through AI-driven data intelligence.
Banks &
Credit Unions
Optimize underwriting and approve more qualified borrowers with real-time predictive models.
FinTechs &
Digital Lenders
Seamless API integration to bring smarter credit decisions into your digital lending workflows.
Credit
Bureaus
Enhance credit scoring with alternative data and machine learning to unlock overlooked applicants.
Financial
Service Providers
Support sponsor banks, BNPL, and other partners with advanced risk assessment and compliance tools.